Hi, I'm Beth!
I design intuitive, strategy-driven products that turn complexity into clarity.

I specialize in designing digital products that support people in complex moments—whether they're planning retirement, navigating pregnancy, or dealing with the complexity of the healthcare system. I’ve led design in early-stage startups across fintech, healthcare, and edtech, often from zero to launch.

My approach is grounded in deep user research, product strategy, and a strong sense of what makes experiences feel intuitive and personal. At a retirement planning startup, I led design for key features that increased engagement 7.5x and turned casual users into long-term advocates. I also launched an AI-powered pregnancy app that’s seeing 17+ sessions per user each week.

I love working with teams that care about smart, thoughtful design that can make a real difference in people’s lives.When not at work, my passions include travel and photography (as far off the beaten path as I can get.) Find some of my photography here!